A sparkling citrus fragrance bringing to mind the elegance, opulence and glamour of the twenties.
1927 opens with decadent shimmering aldehydes balanced with a burst of zesty bergamot and hints of mandarin. These top notes are then accompanied by a voluptuous floral heart of violet, ylang ylang, and narcissus with mimosa, all adding depth and complexity. ‘1927’ concludes with the rich, sensual base notes of musk, amber, patchouli and vanilla.
A fragrance bursting with creativity as the jazz age blossomed as an eclectic set of young socialites flourished in an era of irresponsibility and pleasure. Known as the Bright Young Things, an invented generation, of aristocrats, middle class adventurers and bohemian artists who threw off their shackles and indulged in what was created as ‘youth culture’.
Beyond the frivolity and excess of bohemian 1920s, a collective of London artists and social commentators, many who were characterised as part of the set, began turning this era into subject matter.
1927 Eau de Parfum, plays homage to the creatives, artists, playwrights and authors who went beyond the triviality and documented a moment in time.
"1927’s aldehyde fizz – think jazz-age meets English country house."Helen Brocklebank - Walpole
Following the successful 2016 launch of The Fragrance Journals the series continues with a fragrance exploring London in 1927. An era of fluidity finding resolve again and a social history interspersed with characters defined by their past and the potential of their future.
Floris began exploring the artistic works of this era, after uncovering records of many of the key players...
A FADED MEMORY
The 1927 Documentary
In 2018, Floris gathered a curated group of guests to 89 Jermyn Street to celebrate the inspiration for Fragrance Journal launch, 1927.
Dissecting nearly 100 years of social history in London, historian and author Amber Butchart, former Vogue editor, author and journalist Alexandra Shulman, Floris Perfumery Director Edward Bodenham and Head of Marketing Alex Oprey explored how to bottle a...