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British Family Perfumers Since 1730

147 Ebury Street Launch Party

November 19, 2012

dboutique

Autumn is upon us, the winter coats are all out and we are excited to announce that our new bespoke perfumery boutique has officially launched in Belgravia.

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Autumn is upon us, the winter coats are all out and we are excited to announce that our new bespoke perfumery boutique has officially launched in Belgravia! It is the second shop in London since Juan Floris sailed over from Menorca and set up the flagship store at No.89 Jermyn Street in 1730 where it still remains today.

_MG_8505_W550PXIt was felt that 147 Ebury Street, Belgravia was the perfect location for the new boutique. Our ledgers which date back hundreds of years show the strong relationship that Floris has had with the residents of Belgravia. The boutique will allow the residents not only to shop the Floris range, but also make their very own fragrance as part of our Bespoke Perfumery service.

The official opening was on a beautiful October evening, guests arrived via the red carpet and made their way into the new boutique. Champagne was served in 1920’s style vintage saucers and teacups whist our bespoke Floris cupcakes also went down extremely well, they were very tasty indeed! One of my favourite bits of the boutique is the seriously impressive stairway with pictures of our better known customers past and present.

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Floris Perfumer Shelagh Foyle & our new Bespoke Fragrance Manager Penny Ellis were on hand to share their insight into our latest fragrance ‘Ebury Street’ which was created as a celebration to launch the new boutique. It is an elegant sheer oriental floral fragrance, I love the red fruit and vanilla notes and have worn it every day since it was released (it is the first fragrance to launch for our new ‘By Request’ service).

Guests received one our new 147 Ebury street bags with the new Ebury Street fragrance, other Floris goodies and some delicious Prestat dark raspberry chocs (one of the notes in the fragrance). It was a fantastic evening to launch the new boutique and we hope that you love the new store as much as we do. If you are in the area please do pop in and visit us and we look forward to welcoming you very soon.

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