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British Family Perfumers Since 1730

Floris Launch Jermyn Street By Request

October 2, 2014

dboutique

Fragrance has an ability to conjure up powerful memories of places and events so it is particularly fitting that the final addition to Floris London’s By Request service this year is a celebration of our historic home, Jermyn Street.

Number 89 Jermyn Street has been the backbone of our family business for 284 years and to this day the elegant building in London’s exclusive St James has a very special place in our hearts.

Floris has also been very proud of its role in shaping trends and creating enduring classics and Jermyn Street celebrates the fact this is as true today as it was in the 18th Century.

By Request is our exclusive range of limited edition fragrances and Jermyn Street is the latest edition in this distinguished collection. Taking its inspiration from Jermyn Street’s elegant past and progressive present, this modern fragrance is stylish, understated and refined, just like its namesake.

Fresh and crisp, like the cotton used by renowned shirt maker Henry Jermyn, Jermyn Street Eau de Parfum is an iconic modern classic specifically designed to evoke thoughts of London’s famous plane trees and the Portland stone that characterises the buildings in St James and the surrounding area throughout the centuries.

Jermyn Street launches on 2nd October 2014 for purchase exclusively in our Floris stores and online.

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