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British Family Perfumers Since 1730

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1927 Eau de Parfum

Citrus Floral

Availability: In stock

£140.00
100ml

Fragrance Notes

Top Notes: bergamot, aldehydes, mandarin
Heart Notes: mimosa, violet, narcissus
Base Notes: musk, patchouli, vanilla

Description

A sparkling citrus fragrance bringing to mind the elegance, opulence and glamour of the twenties, ‘1927’ opens with decadent shimmering aldehydes balanced with a burst of zesty bergamot and hints of mandarin. These top notes are then accompanied by a voluptuous floral heart of violet, ylang ylang, and narcissus with mimosa, all adding depth and complexity. ‘1927’ concludes with the rich, sensual base notes of musk, amber, patchouli and vanilla.

1927 is a fragrance bursting with creativity as the jazz age blossomed as an eclectic set of young socialites flourished in an era of irresponsibility and pleasure. Known as the Bright Young Things, an invented generation, of aristocrats, middle class adventurers and bohemian artists who threw off their shackles and indulged in what was created as ‘youth culture’.

Beyond the frivolity and excess of bohemian 1920s, a collective of London artists and social commentators, many who were characterised as part of the set, began turning this era into subject matter.

1927 Eau de Parfum, plays homage to the creatives, artists, playwrights and authors who went beyond the triviality and documented a moment in time.

Floris Family Anecdotes

Floris began exploring the artistic works of this era, after uncovering records of many of the key players listed among its archived ledgers.

Cecil Beaton wrote of luxury after spending a night in a country house, ‘Luxury….is not just fine cloth and precious stone; even more it is thoughtfulness. Sharpened pencils next to the bed alongside a half bottle of whisky and a half bottle of Perrier with ice on the side. On the rim of the bath…a row of Floris scents, violet, gardenia for example…every detail in the room is perfect in its finish’.
Noël Coward was a patron of 89 Jermyn Street, where he regularly obtained his Sandalwood fragrance from Floris. Evelyn Waugh, who went on to satire the era in ‘Vile Bodies’ was known to have fallen in love in 1927 as reputedly did Edith Sitwell. Art Deco was now positively flourishing across the art, fashion and architectural worlds.


"Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary." Cecil Beaton

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