Store GBP £
My Cart (0)

Default welcome msg!

Default welcome msg!

British Family Perfumers Since 1730

NEW - Discover 'River Dawn' Eau De Parfum

January 31, 2019



Arise at dawn, the Avon which is never still, And every day, how strong it flows, Into each pool and each new rill, It does my soul, with pleasure fill.

Edward and his team have been working on the fragrance in house at 89 Jermyn Street and as always with our By Request collection, we've hand poured just 200 bottles of this fragrance. The bottles are hand labelled and signed and dated by perfumer Penny Ellis.

Edward shares his thoughts on the inspiration behind the fragrance.

"Historically we always launch our hand poured collection in late January, when winter is setting in but nature provides a few early signs of spring, particularly on our river banks. I love this time of year and whilst working on the ‘River Dawn’ scent with our team, it became clear that I wasn’t alone. Our rivers drive us on, providing tranquillity and uplifting our spirits, even in the harshest coldest winter, as the sun rises on a new day, they continue to shape our land, our geology, our industry and trade. They are a constant source of inspiration. I recently walked along the banks of the Avon near Bradford Upon Avon. It’s a part of the world that for me encapsulates a huge amount of the beauty of our country. Interestingly our perfumer, Penny Ellis, who worked with me in creating this fragrance is a keen river swimmer who has swam sections of the Avon during these colder months which gave her huge inspiration when composing the scent.


We wanted to reflect the vibrant yet reflective tranquillity of flowing, shimmering water. How it feels to be in that raw environment. The natural beauty of the cold river bank, signs that spring is on its way as tea olives force through the cold, and snowdrops appear in the shade of wooded forests, never far from the water. Most of all, we wanted to portray that emotion felt when rising before the dawn to see these landscapes completely unspoilt, before the world
awakes. The river dwellers, fishermen, swimmers, rowers and those who still earn a living, working in harmony with its flow.”

To celebrate the launch, we've created a film to capture the perfumery teams inspiration.

River Dawn Film



Fragrance Notes

Top Notes: aldehyde, galbanum, apple blossom
Heart Notes: snowdrop, orris, hyacinth
Base Notes: sandalwood, musk, anise
Floris London © Made by digital boutique