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British Family Perfumers Since 1730

Why we are celebrating International Women's Day

March 8, 2015

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As the world reflects on the achievements of women on International Women’s Day, Floris will be using the opportunity to remember the influential role women have played in shaping our business.

In the early days of the business founder, Juan Famenias Floris was fortunate to have the support of his wife Elizabeth and two daughters who helped out in the shop while he mixed fragrances and made combs.

The portrait of Elizabeth still hangs in our boardroom above the store in Jermyn Street as a reminder of her influence on the next 8 generations that followed.

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In the 1860s the determination of Mary Anne Floris helped to establish Floris as the well-respected business it is today. She was the first female in the family to actively involve herself in the running of the business and worked with her husband James Bodenham to pay off the debts that had been built up by her brother Joseph.

Ivy Lodge

Mary Ann was an inspirational working mother who brought up 16 children at the family home 'Dear Old Ivy Lodge' alongside running Floris. Twelve of those children were girls and it wasn’t long before they became involved in running the shop and looking after customers.

Image 18 The Children

We mustn’t forget the role that has been played by Floris’s female customers, many of whom have been style icons and whose tastes and desires have shaped many of the fragrances that we are still famous for today.

Eva Peron (Evita), a powerful and significant woman in history, wore Special No.127,  which we sent regularly to Argentina for her.

Floris’s reputation in style and fashion circles was such that Marilyn Monroe paid a visit to the shop when she was in London staying at Claridges, Edward’s grandfather worked here at the time and recalled her buying six Rose Geranium Eau de Toilette's which Floris arranged to have sent out to the Beverly Hills Hotel where she was flying to next. Her receipt from Floris was published in Vanity Fair and spotted by an author who was writing a biography on her.

On International Women’s Day we are pleased to acknowledge the historic contribution made by women over the years and their continuing influence.

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