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British Family Perfumers Since 1730

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River Dawn Eau de Parfum

Availability: In stock

Limited stock, only 2 available


Fragrance Notes

Top Notes: aldehyde, galbanum, apple blossom
Heart Notes: snowdrop, orris, hyacinth
Base Notes: sandalwood, musk, anise


Floris introduces the latest launch to the annual ‘By Request’ service with a new limited edition eau de parfum.

Created by the in-house perfumery team at 89 Jermyn Street, ‘River Dawn’ Eau de Parfum has been hand-poured with only 200 hand-signed bottles released. The Floris perfumery team set out to explore the River Avon as it begins its course in the stunning Cotswolds and as various tributaries merge, it meanders through Wiltshire and on its way to the sea.

A sparkling springtime fragrance opening with a radiant green floral aldehydic note balanced with a delicate trace of fruity apple blossom invoking a scene of the lively river gracefully flowing by. Early morning meadows, woods and fields that lead down to Avon’s river bank inspire the heart of the fragrance, with crisp and fresh springtime florals of hyacinth and snowdrops gently rounded by earthy notes from the addition of orris and galbanum. Base notes of sandalwood and anise enrich the senses and exaggerate the natural beauty of a river flowing towards the sea. A fragrant journey, both cool, lively and peaceful like the shimmering river gently winding through the green landscapes of the English countryside.

Arise at dawn, the Avon which is never still, and every day, how strong it flows, into each pool and each new rill, it does my soul, with pleasure fill.

Floris Family Anecdotes

Edward Bodenham, Perfumery
Director at Floris, comments:

“Historically we always launch our hand poured collection in late January, when winter is setting in but nature provides a few early signs of spring, particularly on our river banks. I love this time of year and whilst working on the ‘River Dawn’ scent with our team, it became clear that I wasn’t alone. Our rivers drive us on, providing tranquillity and uplifting our spirits, even in the harshest coldest winter, as the sun rises on a new day, they continue to shape our land, our geology, our industry and trade. They are a constant source of inspiration. I recently walked along the banks of the Avon near Bradford Upon Avon. It’s a part of the world that for me encapsulates a huge amount of the beauty of our country. Interestingly our perfumer, Penny Ellis, who worked with me in creating this fragrance is a keen river swimmer who has swam sections of the Avon during these colder months which gave her huge inspiration when composing the scent.

We wanted to reflect the vibrant yet reflective tranquillity of flowing, shimmering water. How it feels to be in that raw environment. The natural beauty of the cold river bank, signs that spring is on its way as tea olives force through the cold, and snowdrops appear in the shade of wooded forests, never far from the water. Most of all, we wanted to portray that emotion felt when rising before the dawn to see these landscapes completely unspoilt, before the world
awakes. The river dwellers, fishermen, swimmers, rowers and those who still earn a living, working in harmony with its flow.”


Woody Green
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