The Fragrance Journals are a series of four unique Eau de Parfums, capturing the heart and soul of London throughout the decades of the 1920s, 1960s, 1970s and 1980s. Each fragrance weaves and knits its way through the fabric of a key moment, district, and culture of the time, bringing out a true reflection of a city which has the ability to both adapt to change, yet remain rooted in its identity. A love letter to London, its social fabric and its people. Edward Bodenham, Perfumery Director of Floris and ninth generation of the family reflects, "As London's West End has been the home of Floris for nearly 300 years, we have witnessed many great moments that have shaped London's cultural history. We found the 20s, 60s, 70s and 80s particularly inspiring because they were so culturally potent. Many of our customers have grown up with Floris in the same way my family and I have grown up with our scents and stories, so it was wonderful to incorporate their stories into the inspiration for the new fragrances." Every fragrance from The Fragrance Journals series has a unique sleeve designed by Darren Hopes, an internationally renowned photo illustrator, taking inspiration from faded memories of the era through the eyes of those who were there. To develop the fragrances, Floris curated true life stories of those who lived through these eras, from celebrities to past and present Floris customers. Those treasured memories of London life were fed to the perfumery team as they created the fragrances and were published through a series of photo journals and films.