THE LADY WITH THE LAMP
Celebrate International Nurses Day and what would have been the 203rd Birthday of Florence Nightingale with The White Rose Appeal. Floris has had a long-standing relationship with the founder of modern nursing, cherishing a letter from her dating back to 1863, which can still be discovered in our museum at 89 Jermyn Street.
THE WHITE ROSE APPEAL
To commemorate the birth of Florence Nightingale, the Florence Nightingale Foundation launched ‘The White Rose Appeal’ with help from the appeal ambassador, Helena Bonham Carter. The White Rose Appeal was launched in 2020 to continuously help nurses and midwives, raising money to provide emotional and wellbeing support as well as providing scholarships to the best nurses and midwives in the UK allowing them to make a real difference to patient care, policy and practice in their chosen field.
HOW CAN WE SUPPORT?
Since 2020 Floris continues its partnership with the Florence Nightingale Foundation as a proud sponsor of their tremendous work, we at Floris are committed to donate 15% of all sales of White Rose Eau de Toilette 100ml. By Buying a bottle of White Rose you are helping to support nurses and midwives all around the UK.
"Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis during this time." – Helena Bonham Carter
NOSEGAYS OF BEAUTY
Floris’ White Rose fragrance was a favourite of Florence Nightingale, having bottles shipped out to her during her time in the Crimea war. A Letter from Florence is still on display and treasured in our Jermyn Street shop where she expresses her gratitude to Mr. Floris and her favourite fragrance White Rose.
“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” – Florence Nightingale
9TH GENERATION OF THE FLORIS FAMILY
“We are honoured to be able to support such a noble foundation. Our company's history has for over 150 years been associated with Florence Nightingale as we reach the bicentenary of her birth, we're proud to be able to support the Florence Nightingale Foundation's White Rose Appeal."