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White Rose

Eau de Toilette

Meet the new bloom, confident and modern, self-assured and warm, an elegant contradiction of silk and spice

Regular price £100.00
Regular price Sale price £100.00
Sale Sold out

Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.

Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.

This Eau de Toilette is vegan.


fragrance notes


Aldehydic | Carnation | Green


Iris | Rose | Jasmine | Violet


Amber | Musk | Powdery Notes

White Rose was originally created in the early 1800s. It was crafted at our Jermyn Street shop in London by Mr John Floris. The fragrance was a favourite of Florence Nightingale.

She had bottles shipped out to her while nursing in the Crimea war. You can read a treasured letter from Florence in our Jermyn Street shop, where it is on display. In the letter, she expresses her gratitude to Mr Floris and her favourite fragrance, White Rose.

Since 2020, Floris has partnered with the Florence Nightingale Foundation as a proud sponsor of their tremendous work. We donate 15% of all sales of White Rose Eau de Toilette 100ml to the foundation.

By buying a bottle of White Rose you are helping to support nurses and midwives around the UK.

“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” - Florence Nightingale

"Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis during this time."

Helena Bonham Carter | Appeal Ambassador


Alcohol Denat., Aqua (Water, Eau), Parfum (Fragrance), Diisopropyl Adipate, Benzophenone-2


Benzyl Salicylate, Citronellol, Geraniol, Alpha Isomethyl Ionone, Hydroxycitronellal, Linalool, Eugenol, Benzyl Alcohol, Citral, Limonene, Farnesol, Benzyl Benzoate, Isoeugenol, Cinnamyl Alcohol, Methyl 2-Octynoate