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Floral

White Rose

Eau de Toilette

4.6
Rated 4.6 out of 5 stars
5 Reviews

Meet the new bloom, confident and modern, self-assured and warm, an elegant contradiction of silk and spice

Size
Regular price £100.00
Regular price Sale price £100.00
Sale Sold out

Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.

Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.

This Eau de Toilette is vegan.

Floral

fragrance notes

TOP NOTES

Aldehydic | Carnation | Green

HEART NOTES

Iris | Rose | Jasmine | Violet

BASE NOTES

Amber | Musk | Powdery Notes

White Rose was originally created in the early 1800s. It was crafted at our Jermyn Street shop in London by Mr John Floris. The fragrance was a favourite of Florence Nightingale.

She had bottles shipped out to her while nursing in the Crimea war. You can read a treasured letter from Florence in our Jermyn Street shop, where it is on display. In the letter, she expresses her gratitude to Mr Floris and her favourite fragrance, White Rose.

Since 2020, Floris has partnered with the Florence Nightingale Foundation as a proud sponsor of their tremendous work. We donate 15% of all sales of White Rose Eau de Toilette 100ml to the foundation.

By buying a bottle of White Rose you are helping to support nurses and midwives around the UK.

“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” - Florence Nightingale

"Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis during this time."

Helena Bonham Carter | Appeal Ambassador

4.6
Rated 4.6 out of 5 stars
Based on 5 reviews
Total 5 star reviews: 4 Total 4 star reviews: 0 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
80%would recommend this product
5 reviews
  • RB
    Richard B.
    Verified Buyer
    I recommend this product
    How old are you? Over 65
    What fragrance family do you usually prefer? Floral
    Who are you purchasing for? A loved one
    What is your gender? Male
    Rated 5 out of 5 stars
    6 days ago
    A welcome gift

    I have previously purchased this fragrance for my daughter who absolutely adores it. Prior to White Rose her favourite was Edwardian Bouquet but alas this has been withdrawn from the Bath and Body range, hopefully one day it will make a welcome return.

  • A
    Anita
    Verified Reviewer
    I recommend this product
    How old are you? 35-44
    What fragrance family do you usually prefer? Floral
    Who are you purchasing for? Myself
    What is your gender? Female
    Rated 5 out of 5 stars
    1 month ago
    Floris White Rose

    Purchase White Rose in Australia. I've never been a fan of Rose scented perfume but Floris is different. The roses are beautiful and fresh and not like any rose I've ever smelt before. My Mum commented on White Rose so now I'll have to get her some. Thank you Floris.

  • SO
    Sheila O.
    Verified Buyer
    I recommend this product
    How old are you? 45-54
    What fragrance family do you usually prefer? Floral
    Who are you purchasing for? Myself
    What is your gender? Female
    Rated 5 out of 5 stars
    1 month ago
    Sheila O

    Love it will buy more, thank you.

  • JF
    James F.
    Verified Buyer
    I recommend this product
    How old are you? 55-64
    What fragrance family do you usually prefer? Floral, Spicy, Woody, Amber, Citrus
    Who are you purchasing for? A loved one
    What is your gender? Male
    Rated 5 out of 5 stars
    2 months ago
    Wedding day perfume.

    Daughters personal choice for her wedding day.

  • ML
    Mrs Linda B.
    Verified Buyer
    How old are you? Over 65
    What fragrance family do you usually prefer? Floral, Spicy, Citrus
    Who are you purchasing for? Myself, Friends
    What is your gender? Female
    Rated 3 out of 5 stars
    1 month ago
    White Rose edt

    Had thought it would be a lovely scent from your discription I should have had a sample sent to me. It’s “ok” but scent does not last long and not strong. Not one person has remarked on it when I’ve used it . It was a big spend for me and I purchased the same for a dear friend - so I am indeed disappointed

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INGREDIENTS

Alcohol Denat., Aqua (Water, Eau), Parfum (Fragrance), Diisopropyl Adipate, Benzophenone-2

ALLERGENS

Benzyl Salicylate, Citronellol, Geraniol, Alpha Isomethyl Ionone, Hydroxycitronellal, Linalool, Eugenol, Benzyl Alcohol, Citral, Limonene, Farnesol, Benzyl Benzoate, Isoeugenol, Cinnamyl Alcohol, Methyl 2-Octynoate