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Take a captivating journey through London’s most iconic landmarks with the Floris London Heritage Walk. A specially curated route celebrating the city’s rich history and the timeless fragrances that echo its character. This 2.5-mile loop invites you to explore the elegant streets and royal parks that have inspired Floris perfumes for nearly three centuries.
Distance: ~2.5 miles (4 km)
Duration: 1.5 to 2 hours (leisurely pace)
Start/End: Floris London, 89 Jermyn Street
1. Begin at Floris London – 89 Jermyn Street
Step into history at Floris London, the world’s oldest privately owned perfumery, established in 1730. Located at 89 Jermyn Street, this flagship boutique is a portal to the heritage of British fragrance. Here, you’ll discover No. 89 and Elite, iconic scents that embody the refinement of this historic street.
2. Walk West Along Jermyn Street
Wander past centuries-old shirtmakers, hatters, and bespoke tailors on Jermyn Street, long celebrated for its traditional British craftsmanship. The atmosphere is effortlessly sophisticated, just like the Jermyn Street fragrance, which captures this spirit in every note.
3. Visit Turnbull & Asser – 71/72 Jermyn Street
Continue your walk to Turnbull & Asser, located at 71/72 Jermyn Street. This iconic British tailoring house is renowned for its craftsmanship and fine tailoring. In collaboration with Floris London, they created the fragrance 71/72, a scent inspired by the artistry and elegance of fine tailoring. This fragrance is a tribute to the precision and luxury that Turnbull & Asser embodies in their garments.
4. Turn Left onto St. James’s Street
As you ascend St. James’s Street, admire the view of St. James’s Palace, one of London’s oldest royal residences. This historic thoroughfare radiates regal charm and tradition.
5. Enter St. James’s Park via Marlborough Road
Step into St. James’s Park, a peaceful sanctuary in the heart of the city. With its lush lawns, graceful swans, and floral displays, it’s easy to see how this green space has inspired perfumers for generations. Turn right on The Mall towards Queen Victorias Memorial.
6. Head Toward Buckingham Palace
No London heritage walk would be complete without a glimpse of Buckingham Palace, the official residence of the British monarch. This iconic landmark captures the grandeur and ceremony at the heart of British life, beautifully reflected in Platinum 22, a scent created in honour of Queen Elizabeth II’s Platinum Jubilee.
7. Cross the Blue Bridge
Turn back towards St. James's Park and take a pause on the Blue Bridge to take in panoramic views of the lake and London skyline, a perfect moment of reflection in the midst of your stroll.
8. Visit the Fig Trees Near Storey’s Gate
Near Storey’s Gate, seek out the notable fig trees, known for their twisted branches and sweet, green scent. These botanical beauties serve as inspiration for the Mulberry Fig fragrance, a tribute to nature's quiet elegance.
9. Walk Along The Mall to 10 Downing Street
From the fig tree, continue walking pass Storey's Gate, until you reach 10 Downing Street, home of the British Prime Minister. This corridor of power was once homed by Special No. 127, a distinguished fragrance famously worn by Winston Churchill.
10. Return via Horse Guards Road and The Mall
Take the scenic route back to Floris via Horse Guards Road, reflecting on your fragrant journey through history. As you arrive once more at 89 Jermyn Street, you’ll have walked not only through London, but through nearly 300 years of Floris heritage.
Plan Your Visit
Whether you're a London local or visiting for the first time, the Floris London Heritage Walk offers a truly unique way to explore the city. Each step is a sensory celebration, weaving together London's iconic locations with the timeless artistry of fragrance.
What is the Floris London Heritage Walk?
The Floris London Heritage Walk is a 2.5-mile journey through some of London's most iconic landmarks, royal parks, and fragrant inspirations. Starting at Floris London’s flagship store on 89 Jermyn Street, the walk takes you through historic areas like St. James’s Park, Buckingham Palace, and 10 Downing Street while exploring the fragrances that capture the essence of these locations.
How long does the Floris London Heritage Walk take?
The walk is approximately 2.5 miles (4 km) and typically takes 1.5 to 2 hours at a leisurely pace. It’s a relaxing and enjoyable way to explore London’s heritage while appreciating the city’s scenic beauty and rich history.
Can I visit the Floris London boutique before or after the walk?
Absolutely! Floris London’s flagship boutique at 89 Jermyn Street is a must-visit before or after your walk. Established in 1730, it’s a historic perfumery offering a variety of luxurious scents, including iconic fragrances inspired by the very landmarks featured in the walk.
