Privacy Policy


J Floris Ltd British family perfumers since 1730 collects, uses and is responsible for certain personal information about you. Our registered address: 89 Jermyn St, London, SW1Y 6JH

Company registration number: 451581

VAT registration number: GB 261812025

When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.



We respect your privacy and are committed to maintaining it.

We will only use the information that we collect about you lawfully and in accordance with the General Data Protection Regulation. You can contact our Data Controller at any time by submitting a request to, and you will receive a reply within 30 days.

It is important for you to understand what Personal Information we collect about you during your visit to this Website and what we do with that information. Your visit to this Website and the sale of our goods to you via this Website are subject to this Privacy Policy and our Terms and Conditions.



We do not collect Personal Information about you, except when you agree to provide it to us. When you submit your Personal Information on this Website, you will be asked to consent to the processing and transfer of your Personal Information as set forth in this Privacy Policy.

Personal information may include; name, email address, phone and mobile phone numbers, home address, shipping and payment card billing address, payment card details, IP address, search criteria, shopping history, shopping preferences, responses to research panels and surveys.

Except as otherwise disclosed in this Privacy Policy, we will only use the Personal Information you provide through this website for the purposes of processing your order and responding to any comments or questions you may have relating to that order.

We will only contact subscribed users who have verified their subscription and agreed to receiving information about our products, promotions, and special events that may be of interest to you, by email, mail, or by telephone.

If you submit a request to us via our “contact us” or corporate pages, our customer services team will only use your information to deliver a service to you about the topic you have queried, no data will be used for marketing purposes.

If you have an account with us or have subscribed to our newsletter we will use your personal information for automated messages relating to your abandoned baskets, this information will only be used to offer you a service and not for marketing purposes.

All subscribed customers are able to unsubscribe at any time by clicking 'Unsubscribe' in any received email or text, or by contacting our Customer Services on the following number +44 (0) 3301 340180 (open 8.30am to 5.00pm, Monday to Friday) or email

However, this decision may be reversed at any time by updating your profile in the “my account” page or by contacting Customer Services on the following number +44 (0) 3301 340180 (open 8.30am to 5.00pm, Monday to Friday) or email

We may use the information you provide in aggregate (non-personally identifiable) form for internal business purposes, such as generating statistics and developing marketing plans. We may collect, store or accumulate certain non-personally identifiable information concerning your use of this Website, such as information regarding which of our pages are most popular and general website administration.

If you agree to opt into our privacy policy we may share or transfer Personal Information and non-personally identifiable information with or to our affiliates, licensees, and partners to enhance your experience, this Website or to enable them to undertake delivery and/or marketing activities on our behalf.

We will not sell or rent your Personal Information to third parties.

Please note that we may disclose any information, including Personal Information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process, or governmental request.

If you would prefer that we do not collect any Personal Information from you, please do not provide us with any such information.



In providing services to you, we will hold personal information for as long as we are providing you the services for or in order to comply with our legal obligations. Otherwise, we only hold personal information for as long as is necessary. At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.



We will endeavour to ensure that reasonable steps are taken to create an accurate record of any Personal Information you have submitted through the Website. However, we do not assume responsibility for confirming the ongoing accuracy of your Personal Information. If you advise us that your Personal Information is no longer accurate we will, so far as practicable, make corrections. Should any of your personal details change, or should you no longer wish to receive communications from us, you may update your details by visiting the “my account” page or by contacting Customer Services on +44 (0) 3301 340180 (open 8.30am to 5.00pm, Monday to Friday) or email



Users have well-defined rights under the GDPR to gain access to their personal data. By submitting a user access request we can provide you with whatever personal information we are processing, why this is being processed, who has access to this information, how we are using this information for automated decisions and what processes are using this information. We will complete this request within 30 days and include a copy of the personal information. If you wish to make a request please contact Customer Services on +44 (0) 3301 340180 (open 8.30am to 5.00pm, Monday to Friday) or email



If you wish to access your Personal Information that you have submitted via the Website please visit “my account” page or email



A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer’s hard disk so that the website can remember who you are making interaction between users and website faster and easier.

Cookies are not computer programs and cannot read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user’s email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website.

We use ‘cookies’ to keep track of your current shopping session to personalise your experience so that you may retrieve your shopping basket at any time. Cookies also enable us to estimate our audience size and usage pattern and will enable our website to recognise you when you return to the site.

You have the ability to accept or decline cookies by modifying the settings in your internet browser. However, you may not be able to use all the interactive features of the Website if cookies are disabled. You can also amend your cookie settings via the button on this privacy policy page.

Disclosing Information to Third Parties

We may use other companies and individuals to perform functions on our behalf in relation to the purposes set forth in this Privacy Policy. Such examples include credit/debit card validation and authorisation, data analysis, web hosting, and fulfilment companies (e.g. companies that coordinate mailings). Any third party that we use may be provided with access to your Personal Information if needed to perform their functions, but may not use such information for any other purpose or marketing messages. We will not transfer your information outside the EEA (European Economic Area).

We will use Google Analytics to determine the visitor session times on our sites and track customer activity. All third parties with which we share this information are required to use your Personal Information in a manner that is consistent with this policy.

For more information on our Cookie Policy click HERE



Our online services contain hyperlinks to websites that are owned and operated by other organisations. These websites have their own privacy and cookie policies, and we urge you to read them. They control how your personal information is used when you give it to these other organisations or they collect it with cookies. We do not approve any other websites and we are not responsible for any information, material, products, or services that are on or accessible through those websites or for the privacy practices of websites run by other organisations. If you use these other websites you do so at your own risk.



We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity, and privacy of the information you have provided to us. We have put in place technology and security policies which are designed to protect the personal information we hold about you. We also follow the security procedures that applicable privacy laws require. These cover storing, using and releasing any information you have provided, as well as measures designed to prevent unauthorised access or use. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorised use

Should you have any questions about the security of our Website, please send an email to



We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Please note that our rights to use your Personal Information will be based on the privacy policy in effect at the time the information is used. If the preceding sentence is deemed to violate applicable law, the privacy policy in effect at the time your Personal Information was collected will apply.



Floris engages a third-party service provider with the purpose of enabling the creation and storage of data backups which may include the processing of personal data.

Floris will retain personal data for as long as we have an ongoing business need to do so (e.g., to provide our customers with our services, to comply with applicable legal, tax, or accounting requirements, for security and fraud detection or prevention, or in connection with backup or disaster recovery processes), unless a different retention period is permitted or required by applicable law.

If you require more information on our data processing, please email us



We have taken great measures to ensure that you enjoy your website experience and that your privacy is constantly respected. If you have any questions, comments, or concerns about our privacy practices, please email us at


The Floris London mobile message service (the "Service") is operated by Floris London (“Floris London”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Floris London’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Floris London through your wireless provider to the mobile number you provided. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Floris London. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to Floris or click the unsubscribe link in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Floris London mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to Floris or email

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honouring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.