FREE EU DELIVERY ON 4 OR MORE SAMPLES

Store EUR €
My Cart (0)

Default welcome msg!

Default welcome msg!

British Family Perfumers Since 1730

1730

Floris founder Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products in the elegant quarter of London’s St James. The Floris shop they opened at 89 Jermyn Street remains the heart of the business and is still run by their descendants today.

Late 1700s

Late 1700s

A letter from Robert Floris written to his parents at Jermyn Street as he sourced ingredients from abroad whilst learning the family business, a journey that has inspired our Neroli Voyage Eau de Parfum. The practice of taking a written page and giving it a one quarter turn before continuing to write across the lines written underneath is known as cross-writing. This was popular in the 18th and 19th centuries due to the high cost of paper and postage which used to be charged by the page and was often paid for by the recipient rather than the sender.

1820

1820

Floris received their first Royal Warrant as Smooth Pointed Comb Maker to HM The King George IV. Skilfully made combs were a speciality of Floris at this time, along with a collection of toothbrushes and mouthwashes, and greatly valued by the company’s elite clientele. While living abroad during 1818, Mary Shelley, author of ‘Frankenstein’ and wife of the Romantic poet Percy Bysshe Shelley, wrote to her friend Thomas Love Peacock in London asking him to send her in his next parcel “two hairbrushes and a small toothbrush” from Floris

1851

1851

The year of the world-famous Great Exhibition. The exhibition was held in Hyde Park just a short walk from Jermyn Street and the Spanish Mahogany cabinets and glasswork purchased at the exhibition are still in place at the Floris shop today.

1863

1863

Florence Nightingale had returned from the Crimean War, where through her work she became known as ‘The Lady with the Lamp’, and was busy setting up a training school for nurses at St. Thomas’ Hospital in Waterloo. In our Jermyn Street shop we display this treasured letter written by Florence Nightingale in 1863 to “Mr Floris” (James) thanking him for his “beautiful sweet-smelling nosegays”.

1878

1878

In 1870 Mary Anne Floris married James R.D. Bodenham. In July 1871 the first of their children was born. Shortly after this they settled in West London at ‘dear old Ivy Lodge’ the family home where they would continue to live for a further 50 years. The couple went on to have 16 children who enjoyed an idyllic upbringing full of many happy memories. In 1878 James and Mary Anne took over the family business from Mary Anne’s brother Joseph.

1930

1930

A receipted invoice dated December 1934 for fragrances purchased by Winston Churchill including Special No.127 Eau de Toilette and Stephanotis, both of which are still available in the Floris Signature Collection..

1950s

1950s

During the 1950s Floris increasingly exported orders to the United States where the brand was gaining popularity. A receipt in our collection dated December 1959 shows a purchase of Rose Geranium made for Marilyn Monroe Miller while she stayed at Beverly Hills Hotel, California. Floris products continued to be made by hand on the shop premises at 89 Jermyn Street; this image shows Michael Bodenham (7th generation descendant) working on his next creation.

1970s

1970s

A newspaper advertisement from the late 1960’s launching the latest fragrance for women, together with a photograph showing the family in the 1970’s standing outside the shop on Jermyn Street.

1989

1989

To satisfy increasing demand the family established a factory in Devon which was officially opened by HRH Princess Diana in 1989. It is here that all Floris products continue to be made. Below is an early soap mould with the floral border decoration which is still used today to emboss our collection of Luxury Soaps.

2006

2006

Tucked away at the back of the 89 Jermyn Street shop sits the Floris perfumery, housing a vast range of essential oils and floral essences gathered from around the world and where all the Floris fragrances have been created since 1730. In this same perfumery Edward Bodenham, Perfumery Director and 9th generation family member of Floris learnt his craft as a boy from his grandfather, where at that time the fragrances were blended in the basement beneath the store. In 2006 Floris opened the doors by launching a Bespoke Fragrance Services, allowing people a unique opportunity to create their own perfume with the guided expertise of the Floris perfumers.

2013

2013

In honour of Queen Elizabeth II’s Diamond Jubilee, Floris launched Royal Arms – Diamond Edition, an updated version of ‘Royal Arms’, a fragrance originally created to celebrate The Queen’s birth in 1926. As the only perfumer to hold a Royal Warrant from the Queen, Floris crafted a limited edition of Royal Arms Diamond Edition in perfume strength, decanted into six antique crystal dressing-table bottles discovered wrapped in newspaper from the year 1914 in Floris’s warehouse. One of these unique bottles was displayed at The Queen’s Coronation Festival in July 2013 within the gardens of Buckingham Palace.

2015

2015

June of 2015 marked the launch of The Gentleman Floris Collection, a range of high-quality skincare and grooming products to cater to the tradition of the daily routine with the impeccable results of a British perfumery institution. Comprising of 8 products, The Gentleman Floris was curated to cater for every aspect of a man's morning routine, from face scrub to post shave moisturising and eye cream, all of which have been infused with the No. 89 fragrance, an icon amongst the Floris collection for over 60 years and known to be the favourite scent of Ian Flemming, creator of James Bond.

2016

2016

Launched in September 2016, The Fragrance Journals are a series of four Eau de Parfums capturing the heart and soul of London throughout the decades. Each fragrance has a unique sleeve designed by photo illustrator Darren Hopes, taking inspiration from the true-life stories that were collated from Floris customers.

2016 also saw the launch of Bergamotto di Positano Eau de Parfum, a citrus marine fragrance that pays homage to Charles Joseph Pagliano, who in the early 19th century left the Amalfi coast for England to marry his sweetheart, Mary Floris, a key member of the Floris family. In 2019, the fragrance won Best Fragrance in the Gentleman’s Journal Grooming Awards.

2017

2017

Floris undertook the first renovation of the 89 Jermyn Street shop for over 100 years, carefully protecting the grade II listed building. To celebrate the restoration, Floris also unveiled two new projects; first, a newly realised museum space at the back of the shop displaying a collection of Floris archive items, and the second being the Ledger Series, re-releasing eight fragrances from customer ledgers dating back centuries.

Floris also collaborated with English Shirt makers Turnball & Asser to launch 71/72 Eau de Parfum. Named after Turnbull & Asser’s flagship location at 71/72 Jermyn Street, this fragrance was created to draw on the unity shared by these two Jermyn Street institutions and the stylish, discerning customers that return to their shops in 21st century London.

2018

2018

2018 saw the launch of A Rose For… Eau de Parfum, an oriental rose of striking beauty, inspired by the affiliation of intense fragility yet powerful scent within the flower, which was first introduced at Chelsea Flower Show. The bottle is also accompanied by the addition of a gold pen, allowing each owner to complete the individual naming of their scent, and was nominated for the Innovation Award in the 2019 Fragrance Foundation Awards.

The same year, Edward Bodenham, Perfumery Director and 9th generation family member of Floris became a proud member of the British Society of Perfumers, founded over 50 years ago, by perfumers, to help gain recognition and status in the fragrance industry.

Floris London © Made by digital boutique