Meet the new bloom, confident and modern, self-assured and warm, an elegant contradiction of silk and spice.
Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.
Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.
"Soft, velvety, rich, & dewy. The greenest, cleanest, most natural smelling rose. Like a fine white rose bush after a soft summer rain"ROBYNE - FLORIS CUSTOMER
1800 re-introduced in 2004
Originally created at the Jermyn Street shop by Mr John Floris in the early 1800s. Devoted wearers of the fragrance have included Florence Nightingale, and Lord Admiral Nelson is reported to have bought Floris White Rose for his mistress, Lady Hamilton.
THE FLORENCE NIGHTINGALE
WHITE ROSE APPEAL
Donating 15% Of All White Rose Sales
Our White Rose fragrance was a favourite perfume of Florence Nightingale, and in our Jermyn Street shop we display a treasured letter written by Nightingale in 1863 to "Mr Floris" thanking him for his "beautiful sweet smelling nosegays". 12th May 2020 marks what would have been the 200th birthday of Florence Nightingale and is celebrated as International Nurses Day. From...