







Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.
Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.
This Eau de Toilette is vegan.

Floral
fragrance notes
TOP NOTES
Aldehydic | Carnation | Green
HEART NOTES
Iris | Rose | Jasmine | Violet
BASE NOTES
Amber | Musk | Powdery Notes
Crafted in the early 1800s by Mr John Floris, White Rose became a favourite of Florence Nightingale, who had bottles shipped out to her while nursing in the Crimea war. In our Jermyn Street boutique, you can read a treasured letter from Florence in which she expresses her gratitude to Mr Floris and her favourite fragrance.
“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” - Florence Nightingale
Since 2020, Floris has partnered with the Florence Nightingale Foundation as a proud sponsor of their tremendous work. We donate 15% of all sales of White Rose Eau de Toilette 100ml to the foundation. By buying a bottle of White Rose you are helping to support nurses and midwives around the UK.

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White Rose - Bath & Shower Gel 250ml
FloralWhite Rose
Bath & shower gel250ml |Regular price £32.00Regular priceUnit price / perA luxurious formulation that leaves skin cleansed, soft and lightly scented with a soft floral fragrance
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Bouquet de La Reine - Eau de Toilette
Floral, FruityBouquet de La Reine
Eau de toiletteEmbrace curiosity, experience a warm rush of violet leaf, juicy blackcurrant buds and sensuous tuberose
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White Rose - Body Moisturiser 250ml
FloralWhite Rose Body Moisturiser
Enriched body moisturiser250ml |Regular price £35.00Regular priceUnit price / perA light and easily absorbed moisturiser rich in nourishing triglycerides which protect the skin against moisture loss

Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis during this time.
Helena Bonham Carter | Appeal Ambassador
- BFBetty F.Verified BuyerI recommend this productHow old are you? Over 65What fragrance family do you usually prefer? FloralWho are you purchasing for? MyselfWhat is your gender? FemaleRated 5 out of 5 stars15 seconds agoWhite rose
Very delicTe and delightful to wear
Was this helpful? - CCatherineVerified BuyerI recommend this productHow old are you? Over 65What fragrance family do you usually prefer? Floral, GreenWho are you purchasing for? MyselfWhat is your gender? FemaleRated 5 out of 5 stars22 hours agoWrap around joy.
A lovely scented melody captured in a bottle. Each note is perfect. It's just delightful. I, too, spray White Rose EDT when I am staying at home.
Was this helpful? - KMKristen M.Verified BuyerI recommend this productRated 5 out of 5 stars1 week agoClassic, simple, lovely
I absolutely love this perfume. I put it on even when I'm not leaving the house as I just want to enjoy it
Was this helpful? - LGLee G.Verified BuyerI recommend this productRated 5 out of 5 stars3 weeks agoWonderful
Love this fragrance!!’
Was this helpful? - IIanVerified ReviewerI recommend this productHow old are you? 35-44What fragrance family do you usually prefer? FloralWho are you purchasing for? MyselfWhat is your gender? MaleRated 5 out of 5 stars3 weeks agoPerfect for me
I’ve searched for the right rose, high and low, far and wide. Floris White Rose is perfect. It’s not syrupy or sweet, or too spicy or overdone. It’ feels simple, but luxurious and it’s so easy to wear and wear and wear. The dry down is heavenly and I adore that it has a full range of products. A true vintage gem that feels youthful and modern too. My favourite rose perfume.
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INGREDIENTS
Alcohol Denat., Aqua (Water, Eau), Parfum (Fragrance), Diisopropyl Adipate, Benzophenone-2
ALLERGENS