THE GENTLEMAN FLORIS
There are four stages to achieving the perfect shave. By following three simple steps, a smooth, close and satisfying shave can be accomplished every time with the help of a fragrant range of finest quality skincare and grooming products to complement the tradition of the daily routine.
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Play/Pause VideoEdward Bodenham, Floris perfumery director & Floris family member"We've always trusted in the idea that time spent without clamour or haste at the start of the journey broadens the potential of what the day may bring."
Step One
PRE-SHAVE
Prepare the skin by freeing and softening stubble by massaging in a cleansing wash to wash away any build-up of dirt and oil
Step Two
THE SHAVE
Apply plenty of your chosen product, be that shaving cream, soap or oil, to condition the skin and shave in the direction of the facial hair with a fresh razor blade.
Step Three
Post Shave
Calm and comfort the skin by applying a post-shave routine which will restore moisture and brighten the complexion.
Final Step
THE FINISHING TOUCH
A fragrant post-shave astrigent to close the pores and invigorate newly shaved skin.
Our gentleman Floris skincare and grooming range has been specifically formulated with a premium blend of specially selected British extracts and oils.
Targeting the problems of oiliness, razor burn and sensitivity, they actively strengthen and maintain the skin's barrier function, protracting against the damaging effects of the environment and preventing the skin from becoming dehydrated.