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British Family Perfumers Since 1730

Scent & Style on Jermyn Street

December 12, 2019


Jermyn Street in London’s St James district sits at the very heart of British sartorial fashion and is where Floris has called home for nearly 300 years.

An internationally renowned shopping destination, the street has managed to preserve its heritage and distinctive character, retaining some of the UK’s finest shirt makers, cordwainers and gentleman’s grooming shops. Much of the original essence of Jermyn Street stays on and it still provides a quintessentially British experience where you can find high quality gentleman’s clothing stores like Turnbull & Asser, Harvie and Hudson and Hawes and Curtis to mention a few.

When it comes to pairing fashion and fragrance, some people like to wear a signature scent, something that goes with each outfit and suits every occasion, whereas others prefer to have a ‘fragrance wardrobe', a range of favourite fragrances from where you can pick a scent according to what is in your diary the same way as you would your outfit to different events. A fragrance is very much like an accessory that will add the finishing touch to your outfit and communicate a silent message about you. Just like you would consider the appropriate dress code for different events, some fragrances are most suitable for specific occasions also.




Smart Casual

Pairing a lighter coloured suit with knitwear such as a dark rollneck is now a common workplace look. Vert Fougère Eau de Parfum makes a great companion to this look as it's versatile and can be worn from day to night with ease. It’s a fragrance of contrasts - a fresh opening with an unusual pairing of top notes of galbanum and grapefruit making it work for more relaxed office looks, but also develops into a deep, complex and at times, dark fragrance with notes of lavender, smoke, patchouli, cedarwood and ginger adding elegance and staying power.



For the Trendsetter

Well-cut tailoring with classic shapes and materials but with a flash of colour and pattern in the form of a pocket square  or a silk tie from Turnbull & Asser, the go-to look for the stylish extrovert. Confident with sartorial style, 71/72 Eau de Parfum is made with Jermyn Street shirt makers Turnbull & Asser. Known for their confident style, the scent makes the perfect pairing. Smooth in the heart with the power from a touch of oud with added sparkle of mandarin, juniper and slight hint of lavender. 71/72 would also make the perfect choice for the Christmas parties ahead.

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Suit Up 

Distinctive, contemporary and inspired by a Sandalwood scent from the 1800s, Santal Eau de Toilette is full of warm spices, which merge with lavender and oriental base notes of vanilla and musk. Pair the fragrance with a look consisting of contrasting fabrics such as a this look from Harvie & Hudson, with a checked shirt , corduroy blazer and silk tie, a perfect day to night. For 10% off at Harvie & Hudson, use exclusive discount code HH19.*


For Casual Weekends

Casual weekend look with chinos and cashmere jumper from Hawes and Curtis calls for something light and fresh with masculine notes like No.89 Eau de Toilette. Its strength comes from its complexity, it's a Floris classic with rose and lavender on a woody base. Worn by Ian Fleming, creator of James Bond, Floris has made an appearance in a number of his novels. No.89 is a timeless choice for the relaxed weekend attire.


Formal Elegance

Jermyn Street Eau de Parfum was developed as a crisp citrus green fragrance to represent the location of Floris on Jermyn Street in London. It's a fresh and contemporary blend conjuring up crisp cotton, fresh gin and the green plane trees of St James Park. It’s the perfect tonic to the clean and sophisticated look of the black tie and the ultimate gentleman's choice for formal events.


These staples are just some of the scents we would recommend so visit us on 89 Jermyn Street to discover our full collection of luxury fragrances. Whatever your occasion may be, our team of experts are happy to help you to find the perfect scent.





*Excludes sale items and  discounted items. Can only be used once per order. Expires 31/12/2019.

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